Round Robin lead assignment can now cover the entire day. Each rep's shift window — the Start and End Shift Time that controls when they're eligible to receive leads — can be set anywhere from 12:00 AM to 11:45 PM, in increments you control from your calendar settings. Give your selected reps a full-day shift, and every lead round-robins between them the moment it arrives — morning, midnight, or anywhere in between — with no time-of-day gaps in the rotation.

What's New

• Shift times across the full 24 hours: the Start and End Shift Time dropdowns now offer times from 12:00 AM through 11:45 PM — previously the selectable range was narrower, leaving the overnight hours outside every shift.
• True 24/7 round robin: set your rotation's reps to 12:00 AM–11:45 PM and leads alternate between them around the clock — first lead to one rep, next to the other, and so on, in strict rotation.

Who This Is For

• Sales managers running a round-robin rotation who want every lead in it, whatever the hour
• Companies whose website forms and marketing channels generate leads overnight
• Owners who want lead distribution rules to be airtight — no arrival time falling outside every shift

⚙️ How to Configure

1) First, a word on where the time options come from: the increments offered in time dropdowns across the system are set under Settings → Calendars → Time Configuration, in Select Available Time Slots — choose 5, 10, 15, or 30 minutes, or 1 hour. The shift-time dropdowns in Lead Assignment follow this setting.

Settings (1) → Calendars (2) → Time Configuration (3) → Select Available Time Slots (4) controls the increments in every time-slot dropdown

2) Then go to Settings → Sales → Lead Assignment, turn on Automatic Lead assignment, and choose Round Robin. Check the reps in your rotation and set each one's Start Shift Time to 12:00 AM and End Shift Time to the day's last increment — with 15-minute increments, that's 11:45 PM — for full-day coverage.

Settings (1) → Sales (2) → Lead Assignment (3) → Round Robin (4), with shift times now selectable across the whole day (5)

3) That's it — new leads alternate between the selected reps as they arrive, whatever the time. Here, four leads created in a row land with the two reps in strict rotation.

Lead Owner alternating between the two reps in the rotation

Good to Know

• Shift windows decide eligibility: a rep receives round-robin leads only while a lead's arrival time falls inside their shift window — which is exactly why the full-day range matters. If no selected rep is on shift when a lead arrives, the standard behavior noted on the settings screen applies.
• Times follow your company time zone: shift windows are evaluated in the time zone set on your company profile.
• Increments are yours to choose: the 15-minute steps shown here come from the calendar Time Configuration — set 5, 10, 15, or 30 minutes or 1 hour there, and every time-slot dropdown, shift times included, follows suit. Shifts don't have to be full-day, either: stagger reps across the day if you'd rather split coverage than share it.
• Works alongside Referral Source Routing: Round Robin is one of the automatic assignment modes — if you route by lead source instead, see the Referral Source Routing release.

Available Now

Full-day shift times are live now under Settings → Sales → Lead Assignment. If your rotation should never sleep, set your reps to 12:00 AM–11:45 PM and every lead finds its owner in turn. As always — built from your feedback.